Web space audit / inventory
To identify the boundaries of the project, we create an inventory of the web sites, data bases and applications. From the start of each project we gather information on the terminology and organization of all sites in the customer's web space, to gain an operational understanding of the content involved.
Detail of data gathering process for of Schlumberger web space survey
We examine not only the terms being used but also the quality and organization of the information (categories, navigation, links between available resources). We analyze the major user processes: searching for and presenting information on the screen.
Benchmarking / competitive analysis
Detail of web site comparaison online table for the BnF
Reviewing the features of the websites of companies and organizations in the same field of activity is a good way to measure the current state of the art. We have developed methods for reviewing multiple sites, capturing the significant features of each site in a series of diagrams, and developing visual presentations that help our customers quickly see the strengths and weaknesses of their competition. This method is also useful to identify the areas of change in a current website that would make the most impact.
Analysis of user needs / interviews
We carry out structured interviews with internal team members and, whenever possible, users that represent of different audiences selected by our customers. Even a small number of user interviews make it possible to observe how the existing sites are used in real situation.
Number of clicks comparaison per scenario for Alcatel KM application
We identify the common user tasks for the existing applications and the strategies put follow to achieve their goals. We identify the functional that pose greatest problems for users.
We gather information via meetings, telephone interviews, e-mail or web-based forms, as appropriate for each project
Analysis of content types
Correspondence between audience types and content types
The organization of websites is often determined by departmental divisions and technology, rather than the information and utility documents afford to the user. By identifying what is found on the website by content type, we can assist the team to reorganize material in ways that are more understandable to users.
Analysis of website statistics
Statstics: Number of visits per day since the launch of the FRAME website
We examine the usage statistics and refer logs to discover what the current users choose to visit, where they enter the site(s), and how often they return. Visualizing these statistics as information graphics can help the team measure the web site's performance.